Opticians in Rickmansworth and Chalfont


Heaton Caffin

Professional eye care opticians for over 100 years

Privacy Policy

Any references to "we", "us", "our", or "the company", are references to Heaton Caffin Optometrists, with offices based in Rickmansworth and Chalfont St. Peter.

This privacy policy sets out how we gather, use and protect any information that you may provide to us when using this website.


As a business we are committed to ensuring that we comply with the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) Act and are committed to protecting the privacy of our customers, patients and users of our website and services. We will ensure that the information you submit to us by way of our website or through our offices is only used for the purposes set out in this policy. Should we ever ask you to provide information by which you could be identified, rest assured this information will only be used in accordance with this privacy policy.


We may make changes to this policy occasionally, by updating this page. You should check this page regularly to ensure that you are happy with the policy and any changes that may have been made. Any changes that may be made to this policy will in no way contravene our guarantee of confidentiality.


Who we are?

Heaton Caffin Otometrists


Gathering Information

Any details that you may submit to us via the registration process on this website or directly to one of our offices, will be stored by us and will be accessible by employees of the company.  Personal data includes but is not limited to name, address, nationality, referees, data collected from information sent to us by the data subject has put this information in the public domain.


The personal data we collect will be used for the following purposes:


Encrypted storage of information which is relevant and up to date.


Our legal basis for processing personal data:


By consent of the data subject.


Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract.


Processing is necessary for compliance with a legal obligation.


Processing is necessary to protect the vital interests of a data subject or another person.


Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.


Necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.


To ensure the right to work in the UK/EU of the data subject.



Disclosure of Information

Personal data


Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as:


“any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural




Customer Data


When working on behalf of a customer, we will need to collect and use information about individuals.  This will include, but is not limited to name, position, contact details.


Supplier Data


If you are a supplier to us, we will require information to ensure that our process and service level standards are operating at the highest possible levels. We will need to store the contact details of individuals that we will be dealing with in your organisation as well as bank details so that we can pay for the goods and services you provide to us.


How we use your information


This privacy notice tells you how we will collect and use your personal data for the services our company needs to provide quality services to our patients.  We will use your information to carry out this service and to also manage complaints, subscriptions and profiling.


Why do we need need to collect and store personal data?


In order for us to provide our clients and patients with the best possible service levels we need to collect personal data for correspondence and security purposes. In any event, we are committed to ensuring that the information we collect and use is appropriate for this purpose and does not constitute an invasion of your privacy.


In terms of being contacted for relevant marketing purposes Heaton Caffin would not need to contact you for additional consent.


Will Heaton Caffin share my personal data with anyone else?


We may pass your personal data on to a client company working with us in the course of dealing with you. Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service we have outlined. When they no longer need your data to fulfil this service, they will dispose of the details in line with Heaton Caffin procedures. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do otherwise.


How will Heaton Caffin use the personal data it collects about me?


We will process (collect, store and use) the information you provide in a manner compatible with the EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date, and not keep it for longer than is necessary. Heaton Caffin is required to retain information in accordance with the law, such as information needed for income tax and audit purposes. How long certain kinds of personal data should be kept may also be governed by specific business-sector requirements and agreed practices. Personal data may be held in addition to these periods depending on individual business needs.


Under what circumstances will Heaton Caffin contact me?


Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.


Can I find out the personal data that the organisation holds about me?


Heaton Caffin at your request, can confirm what information we hold about you and how it is processed. If Heaton Caffin does hold personal data about you, you can request the following information:


Identity and the contact details of the person or organisation that has determined how and why to process your data. In some cases, this will be a representative in the EU.


Contact details of the data protection officer, where applicable.


The purpose of the processing as well as the legal basis for processing.


If the processing is based on the legitimate interests of us or a third party, information about those interests.


The categories of personal data collected, stored and processed.


Recipient(s) or categories of recipients that the data is/will be disclosed to.


If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.


How long the data will be stored.


Details of your rights to correct, erase, restrict or object to such processing.


Information about your right to withdraw consent at any time.


How to lodge a complaint with the supervisory authority.


Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.


The source of personal data if it wasn’t collected directly from you.


Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.


What forms of ID will I need to provide in order to access this?


Heaton Caffin accepts the following forms of ID when information on your personal data is requested: Passport, driving licence, birth certificate




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Most web browsers will automatically accept cookies, however if you would prefer to decline them being sent to your computer, you should be able to modify your browser settings to do this. Please bear in mind though that doing so may prevent you from taking full advantage of this website.



This website is protected from any unauthorised access using the latest in physical, electronic and managerial procedures in order to safeguard the information we collect online.